The Four A’s of Recruitment Advertising
*How can you make the most of your recruitment advertising budget? How do you maximize the return on investment from your advertising campaigns? We’ll help you meet these goals using the “Four A’s” – Indeed’s step-by-step approach to effective recruitment advertising. Illustrated with real-world case studies, this session gives you the nuts and bolts for improving the performance of your recruitment ad campaigns.
Paul Forster
CEO, Indeed.com
Paul Forster is CEO and co-founder of Indeed, a search engine for jobs that pioneered a radically improved approach to job search. Since 2004, Indeed has given job seekers free access – instantly, in a single search – to millions of jobs from thousands of company web sites and job boards. Indeed was selected by Time Magazine as one of the Top 10 Websites, by PC Magazine as one of the Top 100 Classic Web Sites, and by PC World as one of the Best 50 Websites. Indeed has also won three Weddle's User’s Choice Awards and was named the Best Job Search Engine by Job-hunt.org. Paul previously co-founded Jobsinthemoney, the leading finance job site, which won Forbes Best Finance job site before being acquired in late 2003. Prior to that, Paul was an investment manager at the International Finance Corporation and an executive at De Beers. Paul holds an MBA from INSEAD business school, as well as masters degrees from Cambridge and Oxford Universities.
* The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.